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if(CModule::IncludeModule("iblock"))
{

$el = new CIBlockElement;

$PROP = array();
$PROP[149] = Array(
          "VALUE" =>Array (
                  "TEXT" => "<b>111</b>", 
                  "TYPE" => "HTML"
                )
             );  

$arLoadProductArray = Array(
  "IBLOCK_ID"      => 29,
  "PROPERTY_VALUES"=> $PROP,
  "NAME"           => "Элемент",
  "DETAIL_TEXT"    => "текст для детального просмотра"
  );

if($PRODUCT_ID = $el->Add($arLoadProductArray))
  echo "New ID: ".$PRODUCT_ID;
}