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$arFields = Array(    
"TITLE" => 'name',    
"ACTIVE" => "Y",    
"ADDRESS" => 'addr',    
"PHONE" => $p['PHONE']['VALUE'],    
"SCHEDULE" => $p['WORKTIME']['VALUE'],    
"UF_PRICE_TYPE" => $PRICE_ID);

$ID = CCatalogStore::Add($arFields);

global $DB, $USER_FIELD_MANAGER;

$fields = Array(
   "UF_PRICE_TYPE" => $PRICE_ID
);

$USER_FIELD_MANAGER->Update("CAT_STORE", $ID, $fields);